The Freelancer’s Compass Book
Did you embrace the freelance life by choice, to escape the corporate grind? Or was it by necessity, after being swept away by the latest corporate “pivot”? Either way, congrats on boldly going where so many other daredevils have gone before. Now, buckle up. You’re not just a freelancer or gig worker — you’re a business owner. And running a freelance business is a roller-coaster ride.
Starting a freelance business successfully requires business processes, support systems, and tools – contracts, bookkeeping, standard operating procedures, and other mundane stuff that was somebody else’s problem before (and will most certainly make your eyes gloss over). You probably didn’t know these were included in the price of your newfound “freedom” — and, like many other solopreneurs, you’d happily trade them for a root canal.
The Freelancer’s Compass takes you through the nitty-gritty fundamentals of launching and running a freelance business that thrives.
You won’t find much marketing advice or strategies for growing your business because there are already so many great books for that. You also won’t find any robot-produced content – all this advice is grounded in human experience.
But you will find a detailed, step-by-step, prioritized guide through all the less-glamorous steps of building a strong business foundation – from someone who got the T-shirt and lived to tell the story.
“In a world seemingly dominated by AI business advice, Rodika Tollefson’s book is a breath of fresh air.” —Laura Jo Brunson, The Pen Woman
Time tracking? Say what? Didn’t you rejoice just a few chapters ago that you don’t need to punch the clock anymore?
It’s true: You can take your sweet time to do research until your fingers turn blue, agonize over every sentence, and make every deliverable your masterpiece.
If that’s your jam, however, you should be a poet or novel writer because creating strategy and content at that poetic speed will earn you just as little money but a lot less fame.
But seriously. If you were paid by the hour at your job or your employer rewarded busywork so you were in no hurry to reach the finish line, you’ll soon learn new rules of the game.
